He is a media baron. Having been impressed by his money lending business and chit fund business, the government of India honoured him with India's second highest civilian award Padma Vibhushan. And this media baron is considered to be the discoverer of caste biased journalism in India. The entry of this media baron is considered to be the exit of ethics and values in journalism.
Here is yet another media, Sakshi. Vexed by media baron's hatred filled headline news and magazine stories, former CM YS Rajasekhar Reddy started Sakshi newspaper and news channel.
Did you remember? Until a couple of years ago, the media baron's number one Telugu daily would publish venom spilled postings on YS Jagan Mohan Reddy. In response to those articles, Sakshi media would publish caricatures of the media baron and would publish satirical posts.
However, all of a sudden, there has been no personal dig on YS Jagn by the media baron's newspaper and so were no anti media baron's news items in Sakshi newspaper. Why this change? What makes both the big media houses are not being indulged in mutual attacks?
Reports say, there was a highly confidential closed doors meeting between the heads of Sakshi media and number one daily. Both the media heads took a resolution that there would not be any criticisms on one another. Instead, the media heads just criticise the political parties on issue based factors.