Sithara Entertainments of S Radha Krishna (China Babu) suffered biggest nightmare of their whole life with Pawan Kalyan’s Agnyatavasi. Though they might have made early profits cashing on Pawan’s craze, the Trivikram Srinivas directorial was a death blow for many buyers including that of overseas distributors.
Later on Radha Krishna, Pawan and Trivikram were immensely pressurized to compensate for the buyers losses. While the deals behind doors can’t be disclosed in public, apparently it’s today’s festive release Shailaja Reddy Alludu arriving from the same production house is grabbing headlines and has become central topic among tradesmen.
Yes, SRA is the first proper damage control measure by Sithara Entertainments. A popular overseas buyer bagged this film at a fair price (slightly higher than Naga Chaitanya previous films market). It’s the same distribution house which released Agnyatavasi before has taken the big risk. Radha Krishna might have got a big heart in offering this film but audience also should have it because SRA first show reports aren’t promising enough to pull off at least an average grosser in the USA market.
Hmmm… here comes final twist in story. The same distribution company also has Jr NTR’s Aravinda Sametha on other hand and it's again Radha Krishna the producer. So, one big flop Agnyatavasi seems to have a remedy in combo deal of SRA and AS.
Sorry, first SRA reviews say… wait for Aravinda Sametha as Shailaja is quick to join Agnyatavasi line. Why not birds of one feather always flock together. So, it’s not 1+ 2 deal… better say 2+1 deal. Over to you Tarak… can you save them?