Kaala, Why Full Page Ads?

Generally Super Star Rajinikanth's films generate tremendous buzz and owing to his sensational fan following, distributors and producers from other languages compete to bag the rights and go any extent to bag them. 

This has been the trend for many decades but it seems Rajinikanth is getting a shock from Tollywood. Yes, Kaala directed by PA Ranjith with Rajinikanth in main lead is not finding any takers in Tollywood. 

Rajini is playing a powerful don and will be romancing Bollywood babe Huma Qureshi. The film is now slated for release on June 7th. Pathetic news is that no one expressed interest in acquiring the rights of Kaala Telugu version. The high price quoted by makers is said to be one of the reason while others say distributors who suffered huge losses with Rajini's Kochadaiyaan, Lingaa and Kabali are in no mood to take huge risks investing astronomical amounts on Kaala. That is the reason why Kaala makers upped the promotions in Telugu and published a full page newspaper ad today.