Nandamuri Kalyan Ram is more known as a hero material with couple of decent hits to credit but as a producer, he lost more than what he made as hero. As we reported very early on Cinejosh about NKR holding up the acting passion for a while making sure that his home banner NTR Arts comes out from financial doldrums by securing a big hit or say profitable venture with Junior NTR starrer ‘Jai Lava Kusa.’
Going by the same positive reports, Kalyan Ram is hurried to finish ‘Jai Lava Kusa’ pre release business and began receiving the advances from major areas within domestic and overseas markets. On any calculation, the project will be wrapped up in a decent budget of less than 40 Crores including Tarak remuneration while an early birdie says, 80 Crores is the least pre release business expected.
All in all, Kalyan Ram is sighting for a minimum 40 Crores profit on ‘Jai Lava Kusa’ which should nullify the major losses of debacles like ‘Kick 2, Om, Ism’ and so on. Anyways, after a very long wait… Kalyan Ram is seen in smiles as profits began to pour in much before the shooting is wrapped.