Is It Mahesh 23 or ARM 11?

It is a common practice movie number of hero is given by production houses and official PROs. However, for the first time in the history, a director's movie number is also spread in addition to the hero's movie number.

This happened in the case of Prince Mahesh's upcoming film 'SPYder'. As reported, the film's official first look will be out at 5 pm on 12th of April. The production house and other official sources including director spread the hashtag #ARM11 apart from #Mahesh23 through social media. 

This simply indicates significance of director's role in the movie. Moreover, AR Murugadoss' name alone do miracles through film's business in other states. That's why director's name is also getting trended apart from hero's movie number. 

'SPYder' has Rakul Preet in lead actress' role. Harris Jairaj has composed music. June 23 has been locked for movie's release.