Channel's Defence on Khaidi Shares

There had been a never seen hype and hoopla prior to the release of Megastar Chiranjeevi's 'Khaidi Number 150'. No movie was levelled with the expectation that 'Khaidi Number 150' had at the box office then.

A 9 numbered Channel, however, projected a few other films released in the same season, had hype on par or more than on par with 'Khaidi Number 150'. There had been a series of special programs on those films and most of them were unnecessarily compared to 'Khaidi'. Shockingly, some failure songs were also given top places in the top songs list.

But then, at the end of the day, 'Khaidi Number 150' collected more than Rs.105 crores share world wide, while a few films couldn't even collect half of the shares than to that of 'Khaidi'. 

It seems the ego of the Channel got hurt with the reversal of situation comparing to its programs. As a result, the Channel broadcasted a special program on the authenticity of the collections at Indian box office. The Channel said US BO  had a separate tracking system called 'Rentrak' which is lacked in India and so the collections of films are not to be trusted. But then, the million dollar question is that why had the Channel given special propaganda of collections when some heroes movies scored blockbusters before? Some people say, the Channel should work for 'Merugaina Samajam' deserting caste factors.