Reality Check: Chaitu Has To Grow
Naga Chaitanya Should Look At Ways To Improve His Commercial Span
Positive reviews and framed word of mouth talk aren’t going to save a film. Experimentation can be declared a success only when it wins public acceptance which is ultimately measured in terms of Box Office or ROI. Growth in Naga Chaitanya’s market range with ‘Premam’ and few of his followers putting him into top league definitely need an immediate crosscheck. Agreed that Chaitu is a hero loves to drive on diverse characterizations and one has to go by guts to catch scripts like those.
‘Sahasam Swasaga Sagipo’ raking in a mere less than 5 Crores in three days (within AP, TS) is par below performance. Demonetization effect cannot be under-ruled but these are the hurdles stardom has to over cross. Despite unique positive talk for ‘Premam,’ its total run closing below Rs.25 Crores is again not at all encouraging.
Need of the hour is, Chaitu should get more and more ‘Premam’ kind of projects to improve his credentials. Moving from 20 to 40 or 50+ Crores is tedious ask and Chaitu should analyze on why ‘A… Aa’ has done it. Of course, Chaitu and Samanta’s pairing on a romantic entertainer in these times can give a real kick to his career.