BORING Publicity for Brahmotsavam!

Persuading the buyers in pre release times and preventing them in post release times is the usual formula many producers follow. Because, business is the ultimate motto and selling the product at best possible prices is the final business goal. Perhaps, cinema industry may not be the right place to apply this principle as it is. Relations between buyers and producers will not end here with one project. Before penning this lecture, the actual frame of reference should be talked about and it’s all about ‘Brahmotsavam’ publicity.

Soon after ‘Brahmotsavam’ opened to lopsided negative reviews, PVP curtailed the promotions so as to at least save his publicity cost. However, buyers cannot do the same and they are putting a brave fight till the end. One does not know, whether its production firm PVP or the distributors or exhibitors promoting this way, look at the above poster circulated in social media. They have consciously mentioned ‘Boring Scenes’ in ‘Brahmotsavam’ being chopped off.

This shows deplorable condition of buyers. In order to pull public to theaters, they are woefully degrading their own film praying the audience to visit the film at least one time. Is PVP paying any attention towards these ‘Boring’ publicity programs?