Realizing Importance of Collections in India

Of late, US has emerged as one of the good markets for Telugu films. Now that good number of class and family entertainers got runaway successes at the US box office, some of our heroes and filmmakers started making movies keeping US audience in the mind. 

Nevertheless, within no time quite contrasting results of US and India are being witnessed by the filmmakers. Most of the super successful Telugu films of US couldn't live upto the expectations in Telugu states. 

Movies such as '1-Nenokkadine', 'Aagadu', 'Baadshah', 'Naannaku Prematho', 'Oopiri', etc. got remarkable victories in US. But they stood as disasters to above average grossers in AP and Telangana. 

A blockbuster Telugu film in the US collects a total share of Rs.10 cr. to Rs.12 crores and which is equal to the total share of Ceded area of AP states. Earlier, TV channels and other media houses boasted about the Collections of US. Many filmmakers would also make films for US Telugu audience. 

The heroes and filmmakers, however, gradually understood the importance of Collections in India rather US. They realized some of their films were not living upto the expectations in Telugu states. As such, filmmakers now prefer making movies with universal concepts to be loved by people from all areas including US. While some more producers prefer making mass and action entertainers targeting Collections in India which offer the lion's share of 90% of total Collections of the movies.