Pawan Kalyan Marketing Gimmicks!

Pawan Kalyan never used to appear before media in the past when it comes to pre release publicity or post release promotions of his films. He is now a changed man as he understood the importance of keeping in touch with scribes and thus with audience. It was first seen in the case of ‘Aththarintiki Daaredi’ then for ‘Gopala Gopala’ and now Pawan is directly into the scene for ‘Sardaar Gabbar Singh.’

‘For star heroes audio functions; obviously there will be high demand for entry passes with Fans drooling under an unnamed mania. It happened many a times in the past and will repeat the same in future. Apparently, Pawan sitting before media members requesting the Fans not to rush for the venue without passes sounded a bit irrational. Fans never follows logics, they only go with their heart. More you say them to stop, higher will be their excitement to see their matinee idol. If Pawan is so concerned about them, he should have cancelled the audio release function once for all without quoting the reason on Sharat Marar’s insistence,’ a film analyst interpreted the whole press meet scene yesterday.         

‘From the moment, Sharat Marar and Pawan Kalyan rolled out making video, teaser and other promotional stuff into market, they had a sketch to adopt new marketing methods pivoted around Pawan’s image. Yesterday’s press meet can be one such wizardry. Good to see even a huge star like Pawan Kalyan changing his outlook realizing the merits in marketing gimmicks. This is only a take off and we might see many more tricks played by SGS team as release date approaches,’ the same source added.