The parallel releases of Naga Shaurya’s ‘Abbayitho Ammayi’ and Ram’s ‘Nenu Shailaja’ coinciding with the star of New Year surely needed a quick case of study as both the results stood in quite contrast. While ‘Abbayitho Ammayi’ is declared a unanimous flop, ‘Nenu Shailaja’ is raking the moolah in Indian and Overseas market too. That’s the difference between a good and bad movie.
Coming to the genre, both being romantic entertainers aimed at youth audience why is it the Box Office results are non-identical? Analysts opined that ‘Nenu Shailaja’ has nothing new in storyline. It was the sincerity in treatment of characterizations and presence of mind in penning the dialogues does the magic. Every scene in ‘Nenu Shailaja’ will find a reference in one or the other old hit films including the romantic ones. However, Kishore Tirumala was honest towards his job and that was something new in a Ram’s film.
On the other side, ‘Abbayitho Ammayi’ touched a new, contemporary point of dealing with social networking love affairs. However, Ramesh Varma missed in providing an engaging narration with outdated treatment and ruthless screenplay. Writing was also so pathetic. It’s time for hero Naga Shaurya to analyze his past mistakes and learn lessons watching the clean and neat success of Ram with ‘Nenu Shailaja.’