Should We Believe Pre Biz. & Excel Shares?

Promotional strategies of movies take new turn with every passing day. Some of filmmakers have turned out to be too smart enough and quite innovative in promoting their movies in such a way, the numbers released by them are difficult to be believed by the movie patrons. 

For an instance Excel Sheets of collections are being released by the filmmakers of the movies showing the collections of their movies. As the number seems to be very big in these Excel Sheets, many people misunderstood them as fake collections 

Likewise, pre release business with abnormal numbers is being heard for some of the young and newborn stars. Again, movie lovers suspect if these numbers are genuine or were released by the production team as part of promotions. 

Wise men say we must be optimistic on any issue such that it should be better believing pre release business and excel sheet shares of the movies.