Rudhramma Ratham; It's Innovative

With just three weeks ahead the release of Gunasekhar's historical entertainer 'Rudhramadevi', the production team administers innovative strategies of promotions. They have launched a special bus named 'Rudhramma Ratham' which has been plastered with the colourful posters of the movie highlighting the lead characters like Stylish Star Allu Arjun, Anushka and Rana. 

The special bus visited CMR Engineering College today. Anushka. Gunasekhar and Hamsa Nandini participated actively in promotions and interacted with the students. 'Rudhramma Ratham' will also visit more cities of both the Telugu states until the movie's release. 

'Rudhramadevi' has been made in 3D format. The movie is being released in Telugu, Tamil, Kannada and Malayalam versions. Anushka plays the title role as a protagonist. Allu Arjun's Gona Gannareddy role is expected to be rocking in theaters. Rana will be seen as Prince Chalukya Veerabhadra. The movie is gearing up for release on September 4. Maestro Ilayaraja has scored the music of the movie.