Mahesh Babu ‘Srimanthudu’ is a prestigious project in many aspects as Mythri Movie Makers for the first time entered into film production. Observing lot of amount draining on unfruitful areas during production, Mahesh Babu himself logged in as producer to associate with Mythri on good friendly terms.
Later, the tag of Mahesh Babu as producer helped ‘Srimanthudu’ rights to sell like a hot cake in terms of area wise distribution. The film is sold for decent table profits, say film sources. However, entry of Eros International at last moment to undertake all ‘Srimanthudu’ rights is a shocker in film circles.
Few of inner sources mentioned in an analysis that ‘Srimanthudu’ pocketed extra 3 Crores profit with this deal when Eros agreed to manage each and every financial accounting detail of the film. Entry of big International player can bring in many comforts and Eros is pleased with the deal too. Apparently, all the individual deals closed in area wise distribution business are to remain the same.
With this contract, all the accounting, promotions and other digital rights of ‘Srimatnhudu’ are to come under supervision of Eros. From curtailing waste, extra expenditure to follow up of post release trade, Mythri and Mahesh Babu are jointly to save something in measure of 3 Crores is the latest talk.