Prince Mahesh is one such hero who has enormous following among family audiences. He has greater quarters of fan following in social media( twitter) though. Besides, he endorses many corporate brands. He also bagged many prestigious awards so far.
Looks like Stylish Star Allu Arjun is invading all the forts of Mahesh's. Allu Arjun's recent top grossing films 'Race Gurram' and 'S/o Satyamurthy' have impressed family audiences a big time apart from other sections of audiences. Allu Arjun is the only hero of South to have highest number of face book followers. He is also endorsing top brands like Hero Glamour, Lot Mobiles etc. and he is just next to Mahesh in accepting crazy brands. And lastly, he throws a big challenge to Mahesh by winning Filmfare award third time. Mahesh, as of now, has won four Filmfare awards.
Although Allu Arjun competes with Mahesh in above categories, there are few more areas like dances, fights etc. wherein Allu Arjun gets very less competition from other heroes. It remains to be seen whether Allu Arjun keeps his momentum up in forthcoming days or not.