BB Makers Strange Decision on ALT Rights

Usually, filmmakers prefer to sell the audio launch telecast(ALT) rights to the news channels with highest TRP ratings or leading entertainment channels like MAA. However, the makers of 'Baahubali' have taken a different decision. They sold the audio launch live telecast rights to TV 5 for a whopping of Rs.1 crores. Maybe, this is the first ever big ticket entertainer to have its audio launch telecasted live in TV 5. 

Meanwhile, the audio launch will be attended by a galaxy of stars and other celebrities from Tollywood, Kollywood and Bollywood. Apart from Rajamouli's heroes, Tamil Superstar Rajinikanth, Bollywood superstar Akshay Kumar and Karan Johar are likely to grace the event. 

Young Rebel Star Prabhas, Rana, Anushka and Tamannah have played the lead roles in 'Baahubali'. Keeravani has composed the music of the movie.Shobhu Yarlagadda and Prasad Devineni have produced the movie on Arka Media Works.