Too Many Ads in Theaters Irking Audience

"EE NAGARAANIKEMAYINDHI?...OKA VAIPU NUSI, MAROKA VAIPU POGA...CHELLINCHAKA THAPPADHU BHAAREE MOOLYAM." Whichever the movie or whichever the theater you go, you are welcomed inside the theaters with this anti cigarette ad. Unlike to that of movies, these kind of Ads have no expiry date and so are they run in all theaters over the years. 

Till some days ago, 'Anti Smoking Ads' and one or two other Ads were screened in theaters. Unfortunately, there has been a drastic change in the screening of Ads. Maximum number of Ads are being screened before the start of the movie and post interval session of the movie. Earlier, Ads of corporate brands were only screened by the exhibitors. And now local Ads of respective cities and towns and Ads on state and central government's welfare programs are also being screened apart from corporate products. 

Approximately 20 to 30 minutes of precious time of the audiences is wasted because of these Ads. Unless the makers and exhibitors take proper measures to impose a ban on these Ads, people may lose interest in watching the movies and they may not connect with the substance of the movie. 

In olden days audiences would face another kind of problems with the Ads. Checkout the following.

* Did you know? During 1950s and 60s, after completion of the movie's screening, national anthem, Janaganamana would shown in theaters. 

* During 70s and 80s, union governments would force the exhibitors to screen 'Indian News Reel'. Under this heading numerous documentaries were screened by the exhibitors. Audiences would suffer with extreme levels of boredom with those documentaries.