Producers Safe, Distributors Unsafe

‘S/o Sathya Murthy’ is a safe and profitable project for producers while it is sure to incur losses for wholesome section of buyers who played dangerously. Yes, the latest trade reports as revealed yesterday are true. Including the Nizam region, in all the areas collections have showed a sharp decline with the release of ‘Ok Bangaram.’ For a film to recover more than 55 Crores, it needs a large chunk of repeat audience.

For Mega family films, there will be high repeat rates because of huge Fan base and guaranteed entertainment. The reason why ‘Aththarintiki Daaredi’ and ‘Magadheera’ stood as strong blockbusters is because of repeat value in them. The 100 men episode of ‘Magadheera’ and the climax railway station bit in ‘Aththarintiki Daaredi’ helped the Fans to throng into theaters for multiple viewing. Such kind of magical bits are absent in ‘S/o Sathya Murthy’ to evolve as blockbuster to stand besides above two.

Allu Arjun and Trivikram Srinivas have got one more 40 or 50 Crores film into their credits list. This is the only positive side of film as distributors are still counting the tickets with a positive faith to recover their investments.