South Indian top director Shankar's 'I' is doing phenomenal pre release business in AP and which is on par with the business of top heroes of tollywood. Buzz is that the movie fetched Rs.4 crores for Vizag and Rs.3.6 crores for Guntur respectively. The movie was sold out to Rs.2.25 crores for Krishna area while it got Rs.3 crores for East Godavari district.
'I' features Vikram in triple roles and Amy jackson as his co-star. Rehaman has scored the music of the movie. PC Sriram has done cinematography. The movie has been produced by Aascar Ravichandran on Aascar Films.