It is a known news that Mega Power Star Ram Charan has signed has signed up as the brand ambassador for Earth Hour 2014, The actor will be urging Hyderabad city people support to the WWF( World Wildlife Fund for Nature). The people have to switch off the lights for an hour between 8:30 and 9:30pm to conserve the electricity on 29th of March.
As of now, some of the celebrities such as Tendulkar, Aamir Khan, Abhishek Bachchan, Ajay Devgn, Shruthi Haasan etc. have acted as the brand ambassadors for WWF. If Ram Charan promotes well for this cause, Hyderabad may even will be in the race winning 'Global Earth Hour Capital 2014.