Since Power Star Pawan Kalyan has reportedly decided to show his own mark and identity everywhere, the mega event of 'Atharintiki Daredi' audio launch was held without the presence of any of the members of the mega family. Subsequently, Megastar Chiranjeevi's cutout was seen nowhere at the audio launch venue of the movie. Meanwhile, Shriyas Media has organized the show.
Apart from fans and Pawan Kalyan, all the cast and crew graced the audio launch of the movie. The songs composed by Devi Sri Prasad appeared to be melodious and sweet. Directed by Trivikram, the movie was produced by BVSN Prasad on Sri Venkateswara Cine Chitra. The movie is gearing up for release on 7th of August.