With the audio launch of Power Star Pawan Kalyan's 'Atharintiki Daredi' is set for Friday, 19th of July, it appears something more than a kind of mania prevails everywhere. Though due to limited passes issued to fans due to security problems, fans and all other common people have reportedly decided to glue to the TV channels in which live telecast will be done. It is also heard that maximum number of TV viewers have changed their other programs and would spend their weekend watching the live telecast of 'AD'.
Youth sensation Devi Sri Prasad has scored the music of the film while Samantha and Pranitha have done the female leads. Touted to be the family entertainer, this movie was directed by Trivikram on Sri Venkateswara Cine Chitra which is owned by BVSN Prasad.