Since there is no clarification to read Mahesh's new movie's title which consisted of numeric symbol '1', as 'One' or 'Okati', some of the people, who are fond of Telugu language, are reading the title as 'Okati'. The tag line 'Nenokkadine' is also a Telugu word. Incidentally, this name sounds similar to Mahesh's blockbuster movie 'Okkadu'. Having been released for Pongal, 2003, the movie collected around Rs.18 crores share in those days. Also, 'Okkadu' ran 100 days run directly in 90 centers. It is interesting to see whether '1' will surpass the range of 'Okkadu' or not.
New face Kriti Sanon is doing opposite to Mahesh in this film. Devi Sri Prasad is scoring the music of the movie. Sukumar wields the megaphone. The movie is being produced by Anil Sunkara, Ram Achanta and Gopichand Achanta on 14 Reels Entertainment.