Apart from Stylish Star Allu Arjun's electrifying dances and fights, and music there is one more highlight of the movie 'Iddarammayilatho' and that is the presence of two sizzling heroines such as Amala Paul and Katherine. If we consider any movie, which has two heroines, one of the heroines particularly dominates the show. In contrast, there is a tug of war between Amala Paul and Katherine in 'IA'. If Amala Paul mesmerized the audiences with her big eyes and traditional attires such as half sari and full saris, Katherine appeared to be very fresh and her oomph factor raised the temperatures of many males. Certainly, it is difficult to judge who is the best among Amala and Katherine.
Directed by maverick director Puri Jaganndha, Devi Sri Prasad has scored the music of this film. The movie was produced by Bandla Ganesh on Parameswara Art Productions.