Huge build ups for a star ticket release is usually seen in media circles. Like wise, we see a typical kind of mania spread all over when we have new films of either Pawan Kalyan or Mahesh Babu arriving. One cannot pinpoint strong reasons behind such madness because they have constructed an image above hits and flops over a period of time. So, we see stupendous opening crowds flashing the cinema halls on release day. True...such fanaticism is enviable but this is the way stars are born and industry survives.
A section of media seems to be fabricating too much of artificial buzz around 'Mirchi' which has become a good subject to laugh for Pawan and Mahesh Fans. Not to degrade or look down upon the following of Prabhas but given the number of loopholes in his career design inclusive of recent disaster of 'Rebel,' we cannot make him stand on same platform with both the above said stars. Unfortunately, the said media is getting on a soap box for 'Mirchi' and Prabhas showing him above Pawan & Mahesh. Wish, this strategy would not backfire on final result of movie.