Mahesh Babu is the Number One Endorsement deals signer in entire South India. With South India Shopping Mall getting Mahesh as their brand ambassador, he became the first ever Hero to enter into a specific product zone where heroines used to dominate the show. Source say that, the likes of Genelia and Samanta were paid anything between Rs.25 to 30 Lakhs for this kind of product endorsements but Mahesh ran away with 1200 per cent high fees of around Rs.3 to 4 Crores giving South India shopping mall near about one month of call sheets for next two years. Among these days, Mahesh Babu will attend for Shop Openings, Photo Shoots, Video Shoots and other brand promotional campaigns.
If other male stars follow Mahesh Babu, definitely there will be something going wrong for heroines because these events have become more of bread and butter earners for market-less Heroines.