The highly anticipated release of Pushpa 2: The Rule has been marred by controversy over its exorbitant ticket prices. With some tickets priced as high as ₹2,400, fans are expressing their disappointment and frustration on social media. Trade experts are also warning that the steep ticket prices could alienate key demographics and hurt the movie business. Gurmeet Singh Seble, a Delhi-based cinema operator, noted that while single-screen theaters are selling out, multiplexes with inflated prices are struggling to fill seats.
The aggressive pricing strategy has sparked a debate in trade circles about its effect on audience turnout. Trade expert Ramesh Bala termed the high ticket prices a "gamble" by the makers, saying that it's a risk because people should like it in one viewing, or it could be a deterrent. Despite the controversy, anticipation remains high for Pushpa 2, which continues the story of Pushpa Raj and Srivalli as a married couple with intense action and drama.
Fans are taking to social media to express their disappointment over the high ticket prices. Some fans claimed to have seen prices as high as ₹3,000-₹3,500 for early tickets on booking portals. This has left many in a dilemma whether to watch the movie in theaters or wait for its online release. The controversy has also raised questions about the sustainability of such pricing strategies in the long run.
As the release date of Pushpa 2 approaches, it remains to be seen whether the high ticket prices will deter audiences from watching the movie in theaters. While the controversy has sparked a debate, fans are still eagerly waiting to see the movie.