The highly anticipated film "Pushpa 2: The Rule" has already earned an impressive ₹900 crore in pre-release business, according to recent reports. Directed by Sukumar and starring Allu Arjun, Fahadh Faasil, and Rashmika Mandanna, this action-packed film is set to release worldwide on December 6. The pre-release revenue includes deals with two OTT platforms and satellite rights.
Netflix has acquired the OTT rights for "Pushpa 2" in multiple languages, including Telugu, Hindi, Tamil, Kannada, and Malayalam, for ₹270 crore. This deal surpasses Amazon Prime Video's acquisition of the first part's OTT rights for ₹50 crore. Additionally, the theatrical rights have been sold for ₹650 crore, reflecting the film's high commercial expectations.
Made on a budget of ₹500 crore, "Pushpa 2" has garnered significant attention. T-Series and Mythri have partnered to collaborate on multiple films, starting with this project. Although the producers haven't officially confirmed these numbers, the reports underscore the film's immense potential.
The teaser, released on Allu Arjun's birthday, generated buzz. Initially scheduled for August 15, the film's release was pushed to December 6. With its impressive pre-release business, "Pushpa 2: The Rule" is poised to be a blockbuster.