Badminton stars Pullela Gopichand and Saina Nehwal courted a different dimension to their popularity and are now the brand ambassadors of the State Government in its conserve energy campaign.
They were roped in by the Committee headed by Chief Secretary Minnie Mathews that would spread the message the conserve energy in wake of the acute power shortage in the state.
Parroting the State text, they said: Of the two crore consumers even if half of them switch off the tube light for one hour about 400 MW would be conserved, We are conserving energy and hope everyone in the state will follow suit.
They expressed their solidarity with the Government and stressed the need for the austerity measure in saving power. Conserving energy is the social responsibility of every citizen, they said adding that they will be part of the conserve energy campaign.