CBN And Jagan Turn Innovative To Woo Voters In AP

CBN and Jagan turn innovative to woo voters in AP. As the 2024 Andhra Pradesh elections approach, political contenders are abandoning traditional campaigning norms and embracing innovative strategies fueled by technological advancements and evolving social dynamics. The political landscape has transformed significantly since 2019, with social media emerging as a crucial tool for shaping electoral narratives.

The NDA alliance between the TDP, Jana Sena, and BJP has intensified competition, driving both the alliance and the ruling YSRCP to redefine their campaign strategies. Leaders are moving beyond door-to-door canvassing, strategically targeting gatherings at churches, temples, family functions, Iftar events, and social gatherings to maximize outreach.

Chief Minister Jagan Mohan Reddy has taken a unique approach by enlisting everyday citizens as "Star Campaigners," including homemakers, farmers, an auto driver, a tailor, and former government volunteers. Instead of monetary incentives, these individuals are rewarded with petrol coupons, shopping vouchers, and even alcohol coupons.

Further demonstrating the shift towards controlled messaging, leaders are hiring personal photographers and editors for daily campaign coverage, ensuring meticulously crafted content for social media and other platforms.

Technology plays a dominant role, with phone calls, text messages, SEO ads, and short films strategically disseminated through movie theater ad breaks, YouTube, Netflix, Prime Video, and OTT platforms. Traditional party-specific songs continue to feature, adding a cultural flavor to the campaigns.

Sagipati Deepthi, a social media manager, emphasizes the effectiveness of digital platforms like social media promotions and SEO for accessibility. Social media influencers are also playing a crucial role, conducting interviews, rapid-fire sessions, and covering political events on platforms like Instagram.

This evolution in political campaigning underscores the growing influence of technology and the need for innovative strategies to engage with the electorate in Andhra Pradesh's dynamic political landscape.