Tollywood, wash outs of 2010!

Tollywood which offers more number of movies in annum in entire world had secured only one hit this year. Of the fifty films worth Rs. 300 crore have released so far nearly Rs. 100 crore has gone down the drain as audiences have rejected them indiscriminately.
 
Junior NTR’s Adurs, Venkatesh’s Namo Venkatesha, Nagarjuna’s Kedi, Varun Sandesh’s Maro Charitra, Rana’s Leader and Allu Arjun’s Varudu were all super hyped but cut no ice with audiences. They have failed to enthuse audiences with their predictable formula: two fight scenes, one chase, an item song, a lip lock and a few comedy scenes.

Expensive ticket costs, meaningless or routine formula based movies were few reasons for a lean phase in Tollywood. If the industry has had only one hit in four months, it is because there is absolutely no creativity in the films, it is all the same songs, similar fights and stories and predictable climaxes.

Directors admit that this hero dominated industry hasn’t tried anything different in the last few months as the actors are not ready to experiment. If one movie is a hit, all the other directors plan films in a similar genre. Heroes want four songs, few fights and a couple of comedy scenes, no creativity.
 
‘Actors are in an image trap. They want to play safe and are not willing to experiment with stories. They believe their fans will watch their movies only if there are songs, fights and masala,’ says Thammareddy Bharadwaja.

Who will save the industry for this year?