Controversial Promotions Not Giving Dividends?

Some filmmakers are under the impression that creating a controversy ahead of their film release, will generate interest on the film among the movie lovers. Media too till recently used to run after controversies to increase their viewership and TRPs. However all that may not work out in near future as media is now planning to think twice before publishing those controversies and rumours.

Filmakers who don't praise media for encouraging a hit film with positive reviews, however spew venom if a flop film is criticised rightly. They will be up in the arms accusing media and reviewers of killing a good film. Inside talk is Aadi Pinisetty suggested senior writer Kona Venkat to create a controversy ahead of his film Nee Vevaro release on Aug 24.

Kona Venkat claimed that when Aadi came up with this suggestion, he adviced him against doing that and told that if a film doesn't have a strong content, irrespective of the controversial or creative promos, the film will not do good.