Sankranti Movies, Who Are Safe?

Among the four new movies released massively on the occasion of Sankranti, thankfully each of them got decent response from all sections of audience catering to their different tastes. Despite four big films in Box Office battle, there was no dearth for competition among buyers who paid fairly risky prices to bag distribution rights in various regions of Andhra Pradesh, Telangana and of course Overseas market.

As we are coming close to one week, how far are these buyers safe in recovering their investments? Let us have a glance. ‘Dictator’ from Balakrishna is although doing a safe business in lower class B, C and D centers, reports say there is a long way for distributors to get into safe shores with at least 30 per cent of their investment still under risk. ‘Nannaku Prematho’ is of course roaring in higher order metros, urban centers and Overseas, yet the situation is grim with nearly 20 per cent of the distributors investment still to be recovered in domestic market while in Overseas, profits are guaranteed. 

In contrast to insecurity prevailing around above two films, ‘Soggade Chinni Nayana’ from Nagarjuna and ‘Express Raja’ from Sharwanand is considered as safe bets from business point of view. While Nagarjuna released his movie on commission basis in many areas providing a win-win situation for distributors and exhibitors, ‘Express Raja’ is also guarded with minimal profits for sure. Finally, two are safe and other two are fighting to fall in a safer zone.