‘Size Zero’ from early on is publicized as a message based film with entertaining treatment offered by director Prakash Kovelamudi and his wife Kanika Dhillon. In the initial stages when this story or idea is conceptualized, they never had an idea of making this project on big scale. Prakash approached Prasad V Potluri with story and the prestigious banner PVP Cinema found that the line has more capacity for commercial exploitation.
‘PVP made this film so big because we had a small idea and they made it look very fat, big,’ as said by Prakash at a recent meet. When names like Anushka, Arya and Sonal Chauhan arrived into the casting team, apparently the focus became wider and today ‘Size Zero’ is one more awesome project for which Telugu audience have been waiting for release.
More than the budget and scale of artists present, K Raghavendra Rao would surely love to see his son established as a commercial director forwarding his legacy. New ideas always have a special market and hopefully, Prakash Kovelamudi will gain the needed attention and respectable recognition with this hilarious flick.