The main target of romantic and youthful entertainers is to attract the teenagers and all those college going youth audience to theaters. ‘Ok Bangaram’ of Mani Ratnam is especially aimed at Metros and higher order centers like Overseas where the taste of patrons is different from the likings of lower order B, C centers in domestic market. In fact, the movie promotions have went in the same way so as to prove effective.
Finally, the movie is out in theaters for positive response. In Hyderabad, Vizag and other Metros, from the Matinee of first day that is release day, every where occupancy is 100 per cent with 30 to 40 per cent public returning without the availability of tickets.
As per a trade update, ‘Ok Bangaram’ collected $74k from Thursday night premiers and Friday shows along in the USA. This shows the worth of romantic entertainer and brand value in Mani Ratnam. The team of Mani, Rahman, PC, Sreekar, Dulquer and Nithya are just rocking. For families and youth audience, this could be undoubtedly the best pick in holiday season.