What is There in Sirish's Name?

Indian film industry believes a lot in names. A proper name can bring fortunes to one while improper ones can destroy the same. Well, away from numerology and horoscope...some might beleive in simple statement of hardwork always pays. But, Allu Sirish who hails from prestigious and most repsected Mega family says that he do not like addressed as 'Allu Sirish.'  

'When Dad turned Producer there were many Arvinds in industry already. When Bunny became an Actor, there was another popular actor by same name. Hence they became Allu Arvind & Allu Arjun. My legal name remains Sirish Allu but like most actors, I prefer being referred just by name. I request media to refer me just as Sirish henceforth. My name in 'Gauravam' titles also reads the same. Thank you,' Sirish requested. Still, there is a strong enough reason for media to behave rigid because 'Allu' is one surname which became popularized in Telugu film circles with Aravind and Arjun. So, this might take some time for Allu Sirish to become Sirish yet...what is there in name boss? Sirish or Allu Sirish or Sirish Allu...it's all the same.