Sekhar Kammula is one of those rare breed of directors who make films with social responsbility. All the way from 'Dollar Dreams' to yesterday released 'Life is Beautiful,' the maverick director was always seen sticking to his morales of not only providing entertainment but also a bit of social consciousness. This is yet again, Sekhar has reacted on the shaking incident of New Delhi rape and he has began an online initiative with a website www.indiareact.org.
'In India and particularly in AP, I feel that crimes against women are not dealt with similar aggression like cases on caste and other issues. We shall wait for a day when people will dread making baseless comments on women issues and films will not have content that insult women. People should protest in their own capacity and their own spaces,' Sekhar addressed media on purpose of this campaign.