Rajamouli do not want to leave any stone unturned in making ‘Eega,’ a solid opener in all the languages. As Jakkanna him-self is a trademark to roar at Tollywood BO, there is no necessity for either Nani or Samanta or Sudeep to take the lead in promotion. When it comes to Tamil, the scene is never the same. Rajamouli is of course a known name to them with ‘Maaveeran’ but trade wise, he can’t be totally relied.
So, PVP banners distributing ‘Naan Ee’ in Tamil are using star comedian Santhanam as their main figure in publicity. Along with Samanta, it’s not Nani but Santhanam is taking the lead on all the advertisement materials. In fact, Santhanam is now-a-days rated in Kollywood on equal range with Brahmi in Tollywood. Let us see, how this comedy publicity will help ‘Naan Ee’ because Rajamouli has enormous belief on Aravam audience than his own Telugu tastes.