These days, film producers are giving utmost importance to overseas business equally on par with domestic market. The range of trade as seen for ‘Dookudu’ and ‘Gabbar Singh’ have proved that Telugu audience wherever they reside all over the world love Telugu cinema and their admiration is invaluable. So, Producers are selling the overseas distribution rights at very high prices and competition is also equally tough.
In contrast, Manchu Lakshmi Prasanna seems to have found a major breakthrough by distributing ‘Uu Kodathaaraa Ulikki Padathaaraa’ on her own without bargaining with premium distribution agencies in US market. As per our business sources, Lakhsmi opened a counter here in India and is getting in touch with area/territory wise exhibitors in overseas. Instead of selling the film outright or on MG basis to any of the distribution agencies, Lakshmi is risking on own and exhibitors are encouraging her move. Of course, Lakshmi Prasanna being a resident of the US of America has enough knowledge on business potential of Telugu movies in foreign countries. This shows even the high confidence levels of Manchu Entertainments on their lavish product of ‘UKUP.’