Usually mass movies with poor ratings from critics stay in market for lesser time. Contrary to normal apprehensions, Ramcharan and his ‘Rachcha’ continue to win the BO in second week and there is a guaranteed positive report of movie to sail smoothly even in third week. The reason being very simple, there are no significant competitors in market for ‘Rachcha.’
Definitely, release of Balakrishna’s ‘Adhinayakudu’ on 19th of this month could have caused some sort of drop down for ‘Rachcha’ because Balayya always had a potential market. Due to Junior NTR’s ‘Dammu’ slated for 27th, producers avoided the clash by moving ‘Adhinayakudu’ to May. So, this gives an empty ground for ‘Rachcha’ all the way from date of release till the long fourth week. Ramcharan is really lucky…isn’t it?