Only Aravam, No Mallu...Please

Pulse of Telugu audience is caught more accurately by Aravam Producers and Directors rather than our own industry people. As the era of dubbing films dominating the show in Telugu is still going incessantly, here comes even Malayalam movies dubbed into Telugu trying their luck at BO. One such marvelous flick released yesterday is Prithviraj, Genelia’s ‘Urumi’ directed by Santosh Sivan.

Apparently technical standards maintained by Mallu artists are never to be doubted upon and ‘Urumi’ falls into the same Art House category. With breathtaking visuals and excellent picturesque trapped in the cameras of Santosh, film has opened to only partial crowds in Andhra Pradesh and that too because of distributors promoting ‘Urumi’ totally with Gennie’s face. While chances of film surviving for long time at BO is unclear, again verdict of Telugu audience is absolutely one sided. We love only Aravam dubbing films but not Mallu…Please!