First-ever mobile-PC game based on Telugu-movie 'Dhada' launched

If you've loved watching action packed Naga Chaitanya-starrer 'Dhada', then you would certainly love playing this game on your mobile and PCs. The Hungama Digital Media in association with the Telugu movie – ‘Dhada’ starring Naga Chaitanya and Kajal Aggarwal in lead roles, has launched an action-packed mobile and online game titled 'Dhada'.

According to Hungama Digital Media, it has widened its umbrella by gaming for the Telugu film industry, with an interactive game that gives the audience a thrilling experience on their mobile phones and PCs. The game revolves around Dhada (Fear), an unknown character, sent to kill the villain. The villain is unaware of who Dhada is and the player with his stealth and bravery has to enter the villain’s hideout, hunt down his henchmen. He however has to be careful of his brother who works for the villain and has been asked to shoot the unknown Dhada on sight. The game has all the makings of a true Telugu movie – action, suspense and drama!           

Speaking at the launch of Dhada’s Mobile game, Hungama Digital's Chief Operating Officer Mr. Siddhartha Roy said, “Exploring the avenue of mobile gaming in the Telugu film industry is a first initiative for us and we are proud to be the owner of this exciting property which is conceptualized based on the movie - Dhada. The game has been developed keeping the same high level of energy in mind and within a week, we have received an overwhelming response which shows that innovative concept like this helps to reach out to our end consumers. He further added, “Today with 840 million mobile subscribers, India is the fastest growing mobile and internet market, thus what better way for the audience to experience the thrill of the movie than to play the game on their mobile phones.”

Naga Chaitanya added, “Incorporating gaming on mobile platform is surely a unique initiative. I am sure my fans are enjoying the action as me in the game. To know that this miniature version of me in the game is reaching to a wide audience gets me very excited. By using the digital medium, we are able to reach audiences across geographical barriers and to a large extent even across linguistic barriers. I hope in the future other Telugu and even non-Telugu movies ponder upon the idea of including gaming as an option to leverage their campaigns.