Rana's midnight promotion for DMD

‘Dum Maro Dum’ is getting fair reviews from Bollywood movie lovers not just for its content but also for wonderful performances from entire star cast. Following the market formula of aggressive promotion, Rana and Abhishek Bachchan have taken a special route to publicize their film through TV media. Yes, both these heroes are making use of Hindi Television serials aired on Star Plus for boosting DMD.

‘Maryada’ is a midnight serial telecasted daily at 11:30 PM in Star Plus. Yesterday was one such episode where big screen actors Rana, Abhi gave special appearances on small screen when an episode based in Goa was added to the serial. Obviously when these daily serials are highest TRP generators, appearing in them would increase the reach of promotion and many Hindi movies are relying upon Star Plus.