Producer Ekta Kapoor has become a tough nut dealing the publicity aspects of her low budget films. First was with ‘Love Sex Aur Dhokha’ and now with ‘Ragini Mms’ followed by ‘The Dirty Picture.’ In simple, Balaji Tele Films has become a care of address for sensational subjects.
Ekta's confidence in ‘Ragini Mms’ can be seen in the decisions she is taking to market the film. Although budget of film was a mere Rs.1.5crores, she is investing nearly Rs.2crores on publicity releasing the film both in Hindi and Telugu versions. She calls ‘Ragini Mms’ as the scariest date movie ever seen so far on Indian screen. She even promises that film will have paisa vasool sex scenes, semi nudity and erotic thrills. Ekta personally phrased a tagline for film, catchphrase 'They didn't know it then, but it was a threesome!'