Multiplex Chain takes a strange decision to attract movie lovers

Multiplex Chain takes a strange decision to attract movie lovers. Now a days theatres are bereft of people and not only single theatres but also multiplex chains are suffering huge losses.

In the midst of all this, Pvr Inox has taken a strange decision to attract movie lovers and woo them back to the theatres. A source shared "The endeavour is to expand this as it provides an attractive opportunity to increase SPH [spend per head] ... Pvr has been trying to augment revenue streams in the past few years. Alcohol is a state subject, therefore the requirements for getting a liquor licence is different for different states,"

However, the theatre management decided not to permit alcohol consumption in the theatres. A source shared "The new move would be limited to high-end properties in metros. By keeping prices high, as is anyway the case with F&B in cinemas, the chain would be able to filter out lower socio-economic segments or unruly elements."