Sankranthiki Vasthunam Television Premiere to Precede OTT Release

Sankranthiki Vasthunam, the latest sensational blockbuster, has achieved remarkable success, collecting over 300 Cr gross worldwide. The film is still running with good occupancies in theaters. While OTT release reports were circulating in industry circles, the makers have announced a surprising decision. Sankranthiki Vasthunam's Television Premiere will take place before its OTT release. Zee Group has acquired the film's all non-theatrical rights, including satellite and digital rights. This was a common norm a decade ago, that any film would be aired in satellite channel first and then their DVD / Bluray would be out after a month or so. But everything changed with the OTT boom. 

Zee Telugu has devised a new strategy, leveraging their ownership of both rights. By premiering the film on television before its OTT streaming, the team aims to target family audiences, who are the primary demographic for Sankranthiki Vasthunnam. Zee TV has already begun airing promos announcing the upcoming television premiere, with the exact date to be revealed soon. This innovative approach may attract family audiences and potentially influence other movies to adopt a similar strategy.

The team celebrated the film's success with a final success meet, attended by the entire cast and crew. The event featured a shield presentation, marking the occasion. Sankranthiki Vasthunam's impressive box office performance has solidified its position as a blockbuster. With its television premiere on the horizon, the film is poised to reach an even broader audience.

As the film's television premiere approaches, fans are eagerly anticipating the announcement of the exact date. The success of Sankranthiki Vasthunam's unconventional release strategy will be closely watched, potentially paving the way for other films to adopt similar approaches. With its engaging storyline and memorable performances, Sankranthiki Vasthunam is sure to captivate audiences on television, just as it has in theaters.