Madha Gaja Raja starring Vishal released this Sankranthi after a long delay of nearly 12 years. The film surprisingly achieved a positive word of mouth and emerged as a huge blockbuster in Tamil Nadu collecting more than 50 crores gross. Encouraged by the success in Tamil the makers released the film in Telugu but it failed to replicate the same success. The Telugu dubbed version of the film failed to collect even the theatre rents on the opening day and the disappointing trend continued throughout the weekend.
The Telugu audience preferred Sankranthiki Vasthunam which has already become a big blockbuster grossing more than 200 crores worldwide. The film continued its dominance with a strong 3rd weekend performance at the box office registering housefulls across many centers. Vishal who enjoys a good following in Telugu states failed to impress the audience with Madha Gaja Raja which ended up as a loss venture for the Telugu buyers.
The contrasting fortunes of Madha Gaja Raja in Tamil and Telugu markets raise questions about the film appeal to the Telugu audience. Despite Vishal popularity in Telugu states the film failed to connect with the audience leading to a disappointing box office performance. The success of Sankranthiki Vasthunam on the other hand demonstrates the audience preference for films that resonate with them.
Sankranthiki Vasthunam continues to dominate the box office with its strong 3rd weekend performance. The film success is a testament to its appeal to the Telugu audience who have made it a huge blockbuster. As the film continues to rake in the numbers it remains to be seen how Madha Gaja Raja failure in Telugu will impact Vishal future projects in the state.