Harish Rao-Director Srinu Vaitla Launches Kalpara VFX and AI Services

Visual effects and VFX has become a major priority in the film industry, with filmmakers creating visual wonders using technology to gove audience a spectacular experience. Recently, Dr. Mallishwar launched Kalpara VFX and AI Technology in Hyderabad. The grand ceremony took place at Prasad Labs on Friday evening.

The event was attended by BRS MLA and former minister Harish Rao, directors Srinu Vaitla, Karuna Kumar, Vandana (Director of the famous production company People Media Factory), and actors Vikranth Reddy and Raghu Kunche, who graced the event as chief guests.

BRS MLA and former minister Harish Rao stated, “Our Telugite, Mallishwar, has settled in America and earned a good name as an entrepreneur. When I invited him to create job opportunities for the youth, Dr. Mallishwar should be congratulated for setting up an IT company in Siddipet and providing jobs to many rural youth. Our Telugu film industry will now compete with Bollywood and Hollywood. In the coming years, to face even more competition with Hollywood, VFX and AI technology will be crucial. This technology is essential to attract audiences while reducing film budgets and enhancing visual effects. Currently, the world is rapidly adopting AI. I wish Dr. Mallishwar, who returned from America to establish this venture, great success and hope he contributes to the growth of the film industry.”

Director Srinu Vaitla added, “I am happy that Mallishwar garu has established this AI and VFX company here. With this initiative, we can contribute to the film industry and provide employment to many people. It’s commendable that such technology has come to Telugu cinema, and I am confident it will benefit the industry as a whole. The success of films like RRR winning an Oscar is a pride moment for us all.”

People Media Factory Director Vandana wished the Kalpara VFX team all the best. Director Karuna Kumar remarked, “VFX is vital to the Telugu film industry. With the increasing difficulty of identifying technically skilled individuals, I’m happy that Mallishwar garu has set up this company. If they can deliver quality work on time, they will face no competition. Best wishes.”

Raghu Kunche expressed, “I wish Mallishwar garu the best in providing invaluable service to the Telugu film industry through Kalpara VFX.”

Actor Vikranth Reddy shared, “Over the last ten years, the need for VFX in the film industry has grown significantly. Today, there is hardly a movie without VFX. Our aim is to provide services to every film industry, including Tollywood, Kollywood, Sandalwood, and Bollywood.”

Kalpara VFX and AI Services CEO Dr. Mallishwar expressed his gratitude: “Thank you to everyone who attended this event. I have IT companies in the US, where we’ve developed AI-based products. We’ve always wanted to enter the film industry as well. More films are prioritizing VFX, and we are establishing a branch here to introduce Hollywood-level technology. Directors like SS Rajamouli garu and Nag Ashwin garu know how beneficial this technology can be. Our goal is to make this technology accessible to low-budget films as well. We are committed to supporting the South Indian film industry, including Tollywood. Thank you to everyone who has supported me on this journey.”