Guntur Kaaram Re-Release Defies Expectations

Guntur Kaaram, initially released in January, underperformed at the box office, making its re-release announcement surprising. Despite being considered a subpar film, advance bookings have been impressive, with the re-release garnering over 50 shows. 

The film's show count skyrocketed from 4 to 40+, expected to exceed 50 on December 31st. This unexpected response underscores Mahesh Babu's immense stardom. Fans are flocking to theaters, driving bookings. Guntur Kaaram's re-release success can be attributed to Mahesh Babu's loyal fan base.

Industry analysts note this phenomenon's significance, highlighting Mahesh Babu's absence from big screen in near future as his film with SS Rajamouli is yet to start and also Guntur Kaaram has grown well with current generation audiences after its OTT entry.

As Guntur Kaaram's re-release continues to generate buzz, its implications for Telugu cinema are being closely watched. Will this unexpected success pave the way for similar re-releases?