Tollywood Stars Gunning For North Cities

T-Town new target: North. Tollywood's New Trend: Targeting the Hindi Market Through Northern India Tours.

A new trend is emerging in Tollywood: a strategic push to capture the attention of the Hindi audience, particularly in the northern belt of India. This strategy is evident in the recent promotional events for both Allu Arjun's "Pushpa 2" and Ram Charan's "Game Changer."

While Charan generated buzz by releasing "Game Changer's" teaser in Lucknow, Allu Arjun is set to follow suit by launching the "Pushpa 2" trailer in Patna. This targeted approach reflects the growing importance of the Hindi market for Telugu films.

"Pushpa 2" is particularly ambitious, aiming for a Rs 500 crore nett mark in the Hindi belt alone. Bunny's decision to launch the trailer in Patna, a core Hindi mass market region, highlights the film's focus on maximizing its reach in this crucial territory.

This trend signifies a shift in Tollywood's promotional strategies, acknowledging the increasing popularity of Telugu films across India. By engaging with the Hindi audience through targeted events and strategic releases, Tollywood stars aim to build a strong foundation for their films' success in the pan-Indian market.